Privacy statement


In this document the following terms are used: is the “product” or “service” created by Amplify Code Ltd. is accessed through the “ web site”

Amplify Code Ltd, referred to as “we”, “our” or “us” are the developers and resellers of

Your organisation is referred to as “you” or the “customer”. You will have created an account in, and have supplied a contact name, email address, organisation name and have created a password to allow login to the administration portal of

“Parents or children” of are people who have had their personal details added to as attendees of a club or their parent/guardian. This may include name, email address and phone number, as well as any additional information you have chosen to gather through a signup form.

Amplify Code Ltd are the Data Controller (the Service Provider) as defined within the context of the General Data Protection Regulation (GDPR) and UK data protection law.

“Data Subject” refers to any individual person who has personal data stored in and can be identified, directly or indirectly.


We are committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Statement of Privacy applies to the website and governs data collection and usage. By using the website, you consent to the data practices described in this statement.

Collection of your Personal Information

If you are a customer or user, we store personally identifiable information, such as your e-mail address, name and telephone number. We also collect anonymous geographic information, which is not unique to you, such as your location (country).

There is also information about your computer hardware and software that is automatically collected by us. This information can include: your IP address, browser type, ISP domain name, access times and referring Web site addresses. This information is used by us for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Web site.

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through public message boards, this information may be collected and used by others.

We encourage you to review the privacy statements of Web sites you choose to link to from so that you can understand how those Web sites collect, use and share your information. We are not responsible for the privacy statements or other content on Web sites outside of the family of web sites.

Use of your Personal Information

We collect and use your personal information to operate the web site and deliver the services you have requested.

If you are a customer or have signed up to receive marketing information, we use your personally identifiable information to inform you of upgrades, other products or services available from us by newsletters or other means. We may also contact you via surveys to conduct research about your opinion of current services or of potential new services that we may offer.

We will never use the personal details of the parents or children you have stored in for any marketing purposes or pass on their details to any third party company or organisation.

We do not sell, rent or lease our customer lists to third parties. We may use third party tools for customer support and email marketing. In those cases, your unique personally identifiable information (e-mail, name, address) is not used by the third party. We may use your data with these trusted partners to help us perform statistical analysis, send you email, or provide customer support. All such third parties are prohibited from using your personal information except to provide these services to us and they are required to maintain the confidentiality of your information.

We use a third-party payment processor (Stripe) for processing credit card payments. Your name and email address is passed to Stripe for payment handling, and credit card information is entered directly on Stripe's own website. We never have any access to your credit card information.

We keep track of the Web sites and pages our customers visit within, in order to determine what services are the most popular.

We will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to:

(a) conform to the edicts of the law or comply with legal process served on us;

(b) protect and defend our rights or property;

(c) act under exigent circumstances to protect the personal safety of parents or children whose details are stored in, or the public.

Use of Cookies

The web site use “cookies” to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize pages, or register with site or services, a cookie helps to recall your specific information on subsequent visits. When you return to the same web site, the information you previously provided can be retrieved, so you can easily use the features that you customized.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the services.

Security of your Personal Information

We secure your personal information from unauthorized access, use or disclosure. We secure the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When personal information is transmitted to other web sites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol. Internal policies and procedures are in place and reviewed regularly to identify and notify of any breaches of these procedures.

Changes to this Statement

We will occasionally update this Statement of Privacy to reflect company and customer feedback. We encourage you to periodically review this Statement to be informed of how we are protecting your information.

Complaints and Contact Information

We welcome your comments regarding this Statement of Privacy. If you believe that has not adhered to this Statement, please contact us at [email protected]. We will use commercially reasonable efforts to promptly determine and remedy the problem.

If you are not satisfied with any aspect of information /data security we hope you will bring it to our attention first to try and resolve. However, if you feel your concern is not resolved you can take it to the relevant supervisory authority for data protection legislation in the UK who’s contact details are:

Information Commissioner’s Office

Wycliffe House, Water Lane, Wilmslow, Cheshire. SK9 5AF

Tel: 0303 123 1113 (local rate) Website:

Your Rights (GDPR)

You have a number of rights as outlined below. When exercising these rights we will need to validate your identity to ensure the request is from you. This is a security measure to ensure personal data is not disclosed to an unauthorised third party. You may exercise your rights by contacting us via the contact details below.

Right to be informed

Your ‘Right to be Informed’ encompasses the right to be provided with ‘fair processing information’ to ensure transparency over how your personal data is used. This is included in this Privacy Statement. The information provided should be:

• concise, transparent, intelligible and easily accessible;

• written in clear and plain language, and

• free of charge.

Right to Restrict Processing

You have the right to ask us not to process your personal data for e.g. marketing purposes. We will inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise the right at any time by contacting us at [email protected].

Right of Access

You have the right to access the information we hold about you. An access request is free of charge unless considered repetitive or excessive when a small admin charge may be made. A request for access can be made via the contact details below.

Right of Rectification

You are entitled to have your personal data corrected if it is inaccurate or completed if incomplete. If the personal data in question has been disclosed to third parties, we will inform them of the rectification where possible and confirm with you which third parties the data has been disclosed to.

Right to Erasure

You have the right to request the deletion of personal data where there is no compelling reason for its continued processing. There are some circumstances where this right may not be met and a request refused e.g. to comply with a legal obligation such as HMRC (see Data Retention below for more details).

Right to Data Portability

The right to data portability allows you to obtain and reuse your personal data. It allows you to move, copy or transfer personal data easily in a safe and secure way, without hindrance to usability.

The right to data portability applies to personal data:

• provided by you;

• where you have provided consent for processing or the processing is for the performance of a contract; and

• when processing is carried out by automated means.

Right to Object

You have the right to object to processing based on the performance of a task in the public interest or processing based on a legitimate interest e.g. direct marketing. An objection must be based on your particular circumstances and processing must cease unless there are compelling reasons otherwise e.g. defence of legal a claim.

Rights Relating to Automated Decision Making and Profiling

Data protection legislation provides safeguards for individuals against the risk that a potentially damaging decision is taken solely based on automated processing i.e. without human intervention.

We employ no fully automated processes that result in particular individuals being impacted

Data Retention

We will only retain your data for as long as necessary to fulfil the purposes it was collected for and satisfy any legal, accounting or reporting requirements. For example when you purchase a subscription we need to retain your details for 6 years to satisfy HMRC requirements.

(Updated July 2023)